With retail or brick and mortar stores facing challenges to increase traffic, making your location stand out from the rest is important. Whether or not you are tech savvy, you can embrace social media in your business by adding a social media content studio or back drop to your physical location.

Social media content studios allow artists, creators and influencers to use physical store space as a setting to shoot content for social media, blogs, and websites. Creating spaces such as these gives creators a place to work, but it also gives your business exposure or content you can use on your social feeds. Additionally, your customers can have a different experience when entering your physical space. Making your place interactive helps it stand out from the crowd.

Do you have a coffee shop that welcomes furry friends? Why not have a couch with a living green wall where people can shoot selfies or videos with them. You can share your customer of the day while they can mention your location and where they are. How about a boutique that offers great accessories? Encourage customers to try on and pose against different backdrops with good lighting. It brings a fun experience and advertises products.

Having a content studio is not just for big businesses, small businesses can be creative and use even small spaces. The key to doing this well is to plan out where you will have this content spot and what will be in it. Also, it is important that it is out of the way of customer traffic flow but visible for shoppers to see.

Think about your customers, who you are trying to attract, and how you can leverage what you have, or can create, in your space to make your business worthy of sharing on social media. Then, make your spot unique and encourage others to have fun and enjoy the experience you offer.